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High-throughput dispatcher
Tuned to your WABA tier, the dispatcher fills your messages-per-second pipe and backs off the instant Meta returns 429 or quality signals. A 200k broadcast typically clears in under 25 minutes on a Tier 3 number.
Most teams launch a WhatsApp blast, refresh a dashboard and hope the numbers move. SabNode broadcasts give you live delivery, read and reply telemetry as messages leave the queue, with throttling, retries and per-segment pacing wired into one console. Pick a template, attach an audience, hit send.
Most WhatsApp marketing teams still operate the same way they did three years ago: export a CSV, paste it into a vendor portal, choose a template, click send, then watch a spinner. By the time the queue clears, a few thousand sends have already failed for opt-out, invalid numbers or template policy mismatches — and no one knows which segment was hit hardest until a CSV is exported the next morning.
Meanwhile the platform itself keeps moving. Meta changed marketing template pricing to per-conversation, introduced new categories (Marketing, Utility, Authentication), tightened policy on promotional content inside Utility templates, and started gating high-volume senders behind quality ratings. A broadcast that worked last month can throttle silently this month if a template is paused or your WABA quality drops to medium.
The cost of running blind compounds. A 5 percent silent failure rate on a 200,000-contact campaign is 10,000 customers who never heard from you, plus a slow degradation of your phone number quality that nobody traced back. Operators need broadcasts that report in real time, respect segmentation rules, and surface platform-level signals before they become incidents.
SabNode broadcasts are built around the assumption that you will send to large, segmented audiences and need to see what is happening while it happens. When you launch a broadcast we open a live socket back to the console: each message moves through queued, sent, delivered, read, replied and failed states, and the counters update message-by-message. If your WABA tier supports 80 messages per second, the dispatcher fills that pipe; if Meta starts throttling, we back off automatically and tell you why.
Audiences come from Contacts, Segments or uploaded CSV. Every recipient is checked against opt-in status, suppression lists and 24-hour service window rules before we attempt delivery, so you do not burn template credits on contacts who already opted out. Variables are validated against the template body and header before send — a missing `{{1}}` value blocks the broadcast rather than failing per-message at Meta, which would damage your quality rating.
After dispatch, every event flows into the reporting layer. You can pivot delivery, read-rate and reply-rate by segment, language, template version and even the hour-of-day a message was sent, which makes timezone pacing decisions defensible to growth leadership. Failed messages are bucketed by Meta error code so your operations team can act on the actionable failures (re-opt-in, fix variable, switch number) without drowning in noise.
Broadcasts are not islands. Every send becomes a campaign touch in attribution, every reply lands in the shared inbox with the original broadcast attached, and every conversion can be tied back to the template and audience that drove it. This is the difference between sending messages and running a measurable channel.
Tuned to your WABA tier, the dispatcher fills your messages-per-second pipe and backs off the instant Meta returns 429 or quality signals. A 200k broadcast typically clears in under 25 minutes on a Tier 3 number.
Every message moves through queued → sent → delivered → read → replied → failed, with counters updating in real time over a websocket. You see the dip the moment it happens, not in tomorrow's export.
Opt-in, suppression and 24-hour window checks run before we hit Meta. Contacts flagged as opted-out, undeliverable or recently messaged are excluded automatically and surfaced as a suppression report.
Templates are parsed and variables checked against your contact fields before the broadcast launches. Missing or empty variables block the send so you never waste credits on per-message rejections.
Pace by recipient timezone or fixed window — for example, deliver to Mumbai contacts 10am–8pm IST and Dubai contacts 9am–9pm GST. The dispatcher schedules per recipient, not per batch.
Transient errors retry with exponential backoff. Permanent failures (invalid number, opted out, template paused) are bucketed by Meta error code and pushed to a failure inbox for ops review.
Every reply is stitched back to the broadcast that triggered it and lands in the shared inbox with full context. Agents see the template, variables and segment without leaving the conversation.
A D2C apparel brand fires a marketing template the morning of a flash sale, segmented by past purchase category and city. Pacing keeps the surge under WhatsApp's quality threshold, replies route to inbox, and revenue is attributed back inside two hours.
An NBFC sends a Utility template for upcoming EMI due dates to 80,000 borrowers daily. Conversation-based pricing keeps cost predictable, DLT-compliant headers are pre-attached, and failed sends route to SMS fallback via Twilio.
An edtech platform broadcasts a course-drop announcement in English, Hindi, Tamil and Telugu. SabNode resolves the right template version per contact based on language preference, with a single campaign view across all four.
A diagnostics chain sends 40,000 appointment-confirmation utility templates the night before. CSAT auto-triggers post-visit, no-shows fall by double-digit percent because patients can reply directly to confirm or reschedule.
A last-mile logistics operator runs a daily Authentication-style broadcast at 5am to confirm shift availability. Replies populate a roster in real time and missing drivers escalate to ops chat in Slack within minutes.
Broadcasts is included on every SabNode workspace. No separate billing, no extra setup — flip it on from your workspace settings.
Choose from approved Marketing, Utility or Authentication templates in the library. Preview header, body, footer and buttons with sample variables before you commit.
Select a saved segment, contact list or upload a CSV. Opt-in, suppression and 24-hour window filtering happens automatically with a transparent count.
Bind template variables to contact fields, then set throughput, timezone pacing and a holdout percentage if you want a clean control group for attribution.
Send now or schedule. The console shows queued, sent, delivered, read and failed counters tick up in real time with per-segment breakdowns.
After dispatch, review failure buckets, replies in the shared inbox and revenue attribution. Export the campaign report to your warehouse with one click.
No credit card. No sales call required. Spin up a workspace, plug in a number, and your team is live in under an hour.