With Audience Creator, you can target users based on their interests, keywords, visited URLs, number of visits, location, device, and OS. This allows you to create personalized, highly engaging notification campaigns for specific audience segments, with no limit on the number of custom segments. Using first and last visit data, you can re-target popular content to new subscribers. You can also add custom attributes to track events or ROI. Targeting notifications to these precise segments leads to a better user experience and helps build a loyal subscriber base for meaningful engagement.