SabNode Pricing, Explained Plan by Plan (2026)

SabNode has one free plan, two paid plans and one custom plan — Starter (free forever), Growth (₹2,499/month or ₹24,990/year), Scale (₹9,990/month or ₹99,900/year) and Enterprise (custom pricing). Every plan includes every module — WhatsApp, calling, CRM, SMS, email, automation and payments — with no per-app add-ons; plans differ only in users, contacts, message volume and support/security depth. If you go over your limit, SabNode bills overage (₹0.10 per extra message, ₹0.05 per extra contact) instead of cutting you off.

This guide walks through exactly what's in each plan, how the overage math works with a real worked example, why workspace-based pricing beats per-seat SaaS pricing for a growing team, and a step-by-step way to decide which plan fits your business today — not the one with the most features on paper. We'll also work through a full total-cost-of-ownership comparison against running the equivalent stack of separate point tools, since that's usually the number that actually decides the question.

The four SabNode plans at a glance#

Before the detail, here's the shape of the whole pricing ladder. Every plan below includes access to the full module catalogue — WaChat, SabChat, SabCall, SabSMS, SabMail, SabCRM/SabBigin, SabFlow, SabPay, SabSign, SabBI, SabPM, SabSheet, QR codes and the URL shortener. What changes as you move up the ladder is capacity (users, contacts, messages) and the depth of support, security and governance.

app.sabnode.com

Starter: free forever, not a time-limited trial#

Starter is SabNode's free plan, and it's genuinely free forever — not a 14-day trial that quietly expires. It's built for solo founders, side projects and very small teams who want to run real customer communication without committing a budget yet.

What's included:

• 2 users — enough for a founder plus one teammate, or a founder testing the platform solo before inviting anyone.
• 1,000 contacts — a workable CRM database for an early-stage business.
• 500 WhatsApp/SMS messages a month — enough to run a small support inbox or a modest outbound campaign.
• Core features of every module — you're not locked out of WhatsApp, calling, CRM, automation or payments; you get the essential functionality of each, at Starter's capacity.
• Community Slack support — peer and community help rather than a dedicated support queue.
• SabNode-hosted shared infrastructure — your workspace runs on shared infrastructure rather than the isolated, region-pinned setups available on Scale and Enterprise.

Starter is the right home for a business that's still validating its process: which channel actually gets replies, how a pipeline should be staged, whether automation is worth building out. Because upgrading later doesn't require a migration — it's the same workspace, same data, same URLs — there's no cost to starting here even if you expect to outgrow it in a few months.

Growth: where nearly every SabNode team ends up#

Growth is SabNode's most popular plan, and for a specific reason: it's the plan where every module and every feature is unlocked. Starter gives you the core of each module; Growth removes the ceiling entirely. You're not paying to add WhatsApp, then paying again to add automation, then paying again for the CRM's advanced views — one Growth subscription includes all of it.

Growth costs ₹2,499/month billed monthly, or ₹24,990/year billed yearly (roughly 20% cheaper than paying month to month — close to two months free). It includes:

• Up to 10 users — comfortably covers a small sales, support or operations team.
• 50,000 contacts — a real CRM database for a business actively growing its list.
• 50,000 messages a month across any channel — WhatsApp, SMS, email; the quota is pooled, not split per channel.
• All modules, all features — the full module catalogue with nothing gated behind a higher tier.
• Priority email + chat support — a faster, dedicated support channel instead of community-only help.
• Audit log + SSO (Google) — the governance features a real team needs once more than two or three people touch customer data.
• Bring-your-own-key AI — use your own AI provider key across SabNode's AI-assisted features (reply drafting, summarisation, classification) instead of a shared, rate-limited default.

Growth is designed around a simple idea: a growing business shouldn't have to negotiate which features it's "allowed" to use. If your team is beyond hobby scale — you have a few people, a real pipeline, and you're sending more than a handful of messages a day — Growth is very likely your starting point, not an eventual upgrade.

Scale: built for multi-team, multi-location operations#

Scale is priced at ₹9,990/month billed monthly, or ₹99,900/year billed yearly (also about 20% cheaper yearly). The jump from Growth isn't just "more of the same" — Scale is aimed at businesses that have outgrown a single team's shape, not just a single team's volume.

What Scale adds on top of everything in Growth:

• Unlimited users — no per-seat ceiling, which matters once you're coordinating multiple departments or locations rather than one team.
• 500,000 contacts — a database sized for a business with a substantial, multi-source customer list.
• 500,000 messages/month with burst capacity — headroom for seasonal spikes (a festival sale, a product launch) without hitting a hard wall.
• SSO + SAML + SCIM — enterprise-grade identity management, including automated user provisioning/deprovisioning via SCIM — a real requirement once IT wants centralised control over who has access.
• Region pinning (India/EU/US) — choose where your data physically lives, important for data-residency and compliance requirements.
• A dedicated success manager — a named point of contact instead of a ticket queue, useful once your usage of the platform is business-critical.
• Custom data warehouse export — pipe SabNode data into your own analytics stack rather than relying solely on SabBI's built-in dashboards.
• Sandbox + staging workspace — a safe place to test new automations, integrations or configuration changes before they touch production data.

Scale is the right plan once your organisation has multiple teams or locations sharing one SabNode workspace, once you have IT/security requirements like SAML/SCIM or data residency, or once your volume genuinely needs burst headroom beyond 50,000 messages a month.

In practice, Scale tends to fit three recognisable situations. The first is a franchise or multi-branch business — say a chain of clinics or retail outlets — where every location needs its own agents and permissions but leadership wants one consolidated view of contacts and revenue. The second is a company whose IT or security team has started asking for SCIM-based provisioning and a named data region before they'll approve any new vendor, which Growth doesn't offer. The third is simply a Growth team that keeps paying meaningful overage month after month — at that point, Scale's larger included volume and burst capacity usually cost less than the overage would.

Enterprise: custom pricing for the largest, most regulated deployments#

Enterprise has no published price — it's quoted based on your deployment shape, volume and compliance requirements, and the CTA is "Contact sales" rather than a self-serve checkout. It exists for organisations where infrastructure and compliance, not just usage volume, are the deciding factor.

Enterprise includes:

• Unlimited everything — users, contacts, messages, with no plan ceiling to negotiate around.
• Single-tenant + VPC deployment — your workspace runs in isolated infrastructure rather than shared multi-tenant infrastructure.
• SOC 2 + ISO 27001 compliance reports — formal audit reports for security and procurement teams that require them.
• BYO-KMS/HSM — bring your own key management service or hardware security module for encryption key control.
• Custom SLAs up to 99.99% — a contractual uptime guarantee, negotiated to your requirements.
• An architect-on-call — direct access to a solutions architect rather than tiered support.
• Custom contracts/MSA — a master service agreement shaped to procurement and legal requirements, instead of standard terms.
• On-prem option available — for organisations that need SabNode inside their own infrastructure entirely.

If none of those specific items — single-tenant infrastructure, formal compliance reports, BYO-KMS, a custom SLA, on-prem — apply to you, Scale almost certainly covers your needs at a fraction of the conversation. Enterprise is a compliance and infrastructure decision more than a volume decision. It's the plan for regulated industries (banking, healthcare, government-adjacent work) where a procurement or security team has a checklist of audit artefacts SabNode has to produce before a contract can even be signed — not simply the plan for "big" companies. A large company that's happy on shared infrastructure and doesn't need a formal SOC 2 report is usually better served, and better priced, on Scale.

How overage billing actually works#

This is the part of SabNode's pricing that surprises people in a good way: SabNode never hard-blocks usage. If you cross your plan's contact or message limit, you keep working, and the extra usage is simply billed at a flat overage rate:

• ₹0.10 per message beyond your plan's included monthly messages.
• ₹0.05 per contact beyond your plan's included contact limit.

There's no forced upgrade prompt interrupting a campaign mid-send, and no silent throttling. Your dashboard shows the projected extra charge accumulating in real time, so the bill you eventually see is never a surprise — you can watch it rise and decide, before the invoice, whether to just pay the overage or upgrade to a higher plan that makes the overage disappear.

Worked example: a Growth team that sends 62,000 messages in a month#

Say your business is on Growth (50,000 messages included) and you run a bigger-than-usual campaign — a festival sale, a re-engagement push — and end up sending 62,000 messages in that billing month across WhatsApp and SMS combined.

That ₹3,699 for a month where you sent 24% more messages than usual is still dramatically cheaper than most standalone SMS or WhatsApp tools charge for that volume alone — and you didn't have to stop the campaign, get approval for an upgrade, or scramble mid-send. If that volume becomes the new normal rather than a one-off spike, the dashboard usage trend makes it obvious it's time to move to Scale, where 500,000 messages are included and the same 62,000-message month costs nothing extra at all.

Why workspace-based pricing beats per-seat, per-app pricing#

Most SaaS pricing charges you in two dimensions at once: per seat (a fee for every person who logs in) and per app (a separate fee for every module or add-on you turn on). Add a tenth teammate and your bill jumps. Turn on the automation add-on and your bill jumps again. For a growing team, both dimensions work against you at exactly the moment you're trying to grow.

SabNode's Growth and Scale plans are priced per workspace, with a generous user allowance (10 on Growth, unlimited on Scale) bundled in rather than metered person by person, and with every module included rather than sold separately.

The practical effect: on a per-seat model, your incentive is to under-license and share logins, which creates security and accountability problems. On SabNode, once you're within your plan's user allowance, inviting the whole team costs nothing extra — so permissions, audit trails and accountability stay clean because everyone gets their own login by default, not because you're rationing seats.

There's a second, quieter effect worth naming: per-app pricing punishes exactly the behaviour you want to encourage. If turning on automation or upgrading your CRM tier costs extra, teams delay adopting the feature that would actually save them time, and the tool ships half-used. Because every SabNode module is already included in Growth and Scale, there's no internal budget conversation standing between your team and the feature that would help them today — the only decision left is whether you have the workflow to benefit from it, not whether finance will approve the line item.

Worked example: a 10-person team, SabNode vs. 5 separate point tools#

Here's the total-cost-of-ownership comparison that matters most for a growing business: what does it cost a 10-person team to run WhatsApp, calling, a CRM, SMS and automation on SabNode's Growth plan, versus paying for five separate point tools to do the same jobs?

Even taking the low end of that range, five separate point tools for a 10-person team run somewhere between ₹26,000 and ₹45,000 a month before counting the integration cost of wiring them together, the time spent copying data between systems, or the eleventh tool most teams eventually add for reporting. SabNode's Growth plan covers the same five jobs — plus email, payments, e-signatures, analytics and more — for ₹2,499 a month, with everyone's activity landing on one shared contact timeline instead of five disconnected exports.

Even a team that outgrows Growth and needs Scale's ₹9,990/month is still well below the point-tool total, while gaining unlimited users, SAML/SCIM and region pinning that most of those standalone tools don't offer at any price for a team this size.

How to pick the right plan#

Work through these steps in order rather than jumping straight to a price. The right plan is the cheapest one that doesn't force you to think about limits every week.

1. Count your real team size, not your org chart. Count the people who will actually log in and act — reply to chats, place calls, update deals — not everyone in the company. If that number is 2 or fewer and you're just testing the waters, Starter fits. If it's 3–10, Growth's allowance covers you.
2. Estimate your monthly message volume from history, not hope. Pull last month's WhatsApp + SMS + email send count from whatever tool you use today. Add 20% for growth. Compare that number to Starter's 500, Growth's 50,000 and Scale's 500,000.
3. Check whether you need governance features, not just capacity. If your business needs SSO, an audit log, SAML/SCIM, or data residency for compliance reasons, that alone can push you to Growth or Scale even if your volume is modest — these are gating features, not just soft nice-to-haves.
4. Decide if you're single-team or multi-team. A single team of 10 or fewer people, even a busy one, usually fits Growth. Multiple departments, multiple locations, or a plan to bring on partner/franchise workspaces points to Scale's unlimited users.
5. Run the overage math on your real numbers. Use the ₹0.10/message and ₹0.05/contact rates against your expected monthly volume. If the overage on a lower plan regularly exceeds the price difference to the next plan up, the next plan is cheaper — not just more comfortable.
6. Start the 14-day Growth trial before committing to Scale. Because Growth unlocks every feature, it's the fastest way to validate the whole platform. Only move to Scale once you've hit Growth's real ceilings — user count, contact count, or a governance requirement — not preemptively.
7. Talk to sales only when Enterprise's specific items apply. If you don't need single-tenant/VPC deployment, formal SOC 2/ISO 27001 reports, BYO-KMS, or on-prem, skip the sales conversation and self-serve on Scale — it's faster and very likely sufficient.

Common mistakes when choosing a plan#

• Picking a plan on user count alone. A 3-person team sending 40,000 messages a month needs Growth's message allowance far more than it needs the user headroom — size your plan on whichever limit (users, contacts, messages) you'll actually hit first.
• Ignoring the overage math until the invoice arrives. Run the ₹0.10/message and ₹0.05/contact numbers against your expected volume before you commit, so a busy month is an expected line item, not a surprise.
• Not using the 14-day Growth trial. Because Growth includes every module, skipping the trial means guessing whether features you've never tried — automation, the CRM, e-signatures — actually fit how you work.
• Assuming Enterprise is required for "serious" businesses. Most of what people associate with "enterprise-grade" — SSO, SAML/SCIM, audit logs, region pinning, a success manager — is already in Growth or Scale. Enterprise is specifically for single-tenant infrastructure and formal compliance reports, not a general seriousness upgrade.
• Forgetting that yearly billing is a real discount, not a lock-in trap. At roughly 20% off, paying yearly on a plan you're confident about is close to two free months — worth doing once you're past the trial stage, not something to avoid out of caution.
• Under-counting messages by only looking at one channel. SabNode's message quota is pooled across WhatsApp, SMS and email combined — add up all three from your current tools before comparing against a plan's limit, not just your biggest channel.

Conclusion#

SabNode's pricing is deliberately simple: one free plan to start, one plan almost every growing team settles on, one plan for larger multi-team operations, and one custom plan for organisations with specific infrastructure and compliance requirements. There are no per-app fees hiding behind the sticker price, and going over a limit gets you a bill, not a lockout.

The fastest way to find your number is to stop guessing and look at your own usage: start free on Starter, or run the 14-day Growth trial with your real contacts and real message volume, and let the dashboard show you which plan you actually need. From there, compare the four plans side by side on the pricing page, or read the all-in-one business platform guide if you're still evaluating the platform itself before the price tag.