Playbooks, deep-dives and step-by-step guides for running your whole business on one platform — WhatsApp, CRM, cloud calling, SMS, automation, payments, e-sign and more.
2 articles tagged “messaging”
What the WhatsApp Business API is, how it differs from the free Business app, how to get verified, how message templates and conversation pricing work, and how to send broadcasts, build chatbots and run a shared team inbox — without getting your number blocked.
WhatsApp and SMS solve different jobs. SMS gives near-universal, app-free reach for OTPs and critical alerts; WhatsApp adds rich, two-way conversational marketing. Here's a fair, India-first breakdown of which channel wins for which message — and why the smartest answer is both.