Playbooks, deep-dives and step-by-step guides for running your whole business on one platform — WhatsApp, CRM, cloud calling, SMS, automation, payments, e-sign and more.
3 articles tagged “marketing”
Promotional, transactional, OTP — every business SMS in India runs through DLT. This guide covers sender IDs, content templates, consent, timing, segmentation and delivery reports, then walks you through launching a campaign in SabSMS.
A WhatsApp broadcast sent through the Business API reaches thousands of opted-in customers at once. Here's how to set up templates, segment from your CRM, schedule, measure and avoid the blocks that kill reach.
WhatsApp and SMS solve different jobs. SMS gives near-universal, app-free reach for OTPs and critical alerts; WhatsApp adds rich, two-way conversational marketing. Here's a fair, India-first breakdown of which channel wins for which message — and why the smartest answer is both.